We advise clients on the codes, rules and regulations applicable to advertising gambling products in the UK to ensure compliance with the CAP and BCAP codes and the Gambling Industry Code for Socially Responsible Gambling. We review all forms of marketing materials from advert scripts to print advertising and we always seek to balance our interpretation of the rules with a commercially realistic approach. We assist clients
in the event of complaints to the Advertising Standards Authority in relation to their gambling advertisements.
We have extensive experience in advising on promotional activities and assessing proposed marketing campaigns to help clients distinguish between illegal lotteries, prize competitions and free prize draws and we work closely with
clients to ensure that the competition format and terms of entry are fully compliant.
We have an excellent network of gaming lawyers in other jurisdictions and advise our clients on gambling advertising around the world, co-ordinating local advice based on an understanding of the products being offered.