The seventh edition of the Industry Group for Responsible Gambling Code for Socially Responsible Advertising (the “IGRG Code”) was published by the Betting and Gaming Council on the 5 September 2023 and will come into force on 1 December 2023.
Pursuant to ordinary code provision 5.1.8, all licensees are required to follow the IGRG Code.
The IGRG Code has been strengthened following government’s indication in the White Paper to:
“take existing commitments in the industry code further, and use the full potential of available advertising technology to target all online advertising away from children and vulnerable people and those showing indicators of harm.”
The IGRG Code, which was last updated in October 2020, has been amended as follows:
- Extension of the safer gambling messaging requirement to 20% of advertising space across online and broadcast media (previously, this commitment only applied to television and radio).
- Extension of the 25+ rule to all digital media platforms, including those which operate age verification processes.
You can download a copy of the IGRG Code from the BGC’s website.