10Oct

Gambling Commission publishes update on emerging money laundering and terrorist financing risks

10th October 2025 Ruby Duncalf 11

As part of the Gambling Commission’s ongoing efforts to combat financial crime in the UK gambling sector, its latest emerging risk update (October 2025) highlights the continued and evolving risks posed by pre-payment methods.

This serves as a critical reminder to operators to review their money laundering and terrorist financing (“MLTF”) risk assessments and related policies, procedures and controls.

Why this matters

Under licence condition 12.1.1(3) of the Gambling Commission’s Licence Conditions and Codes of Practice, operators are required to remain informed of emerging MLTF risks, ensuring that such policies, procedures and controls are updated as needed, implemented effectively, and remain effective, taking into account any guidelines published by the Gambling Commission from time to time.

The Gambling Commission’s October 2025 update reinforces earlier emerging risks bulletins published in April 2020 and February 2022 and the Gambling Commission’s 2023 MLTF Risk Assessment, which classified pre-paid payment methods as high risk.

Pre-paid payment methods: Key risk factors

The Gambling Commission considers pre-paid payment methods as high risk due to a variety of factors, including:

Merging of funds – the ability to pre-pay or pre-load using cash and, in some cases cryptoassets either directly or through third party websites.
Anonymity – the anonymous nature of some pre-paid payment methods and lack of traceability.
Credit card circumvention – the ability, in some cases, to pre-pay using credit cards.
Deposits – the open-loop nature of pre-paid methods often do not allow deposits back onto the original card or voucher.

What operators need to do

Update your MLTF risk assessment

In accordance with licence condition 12.1.1, licensees must consider all payment methods in their MLTF risk assessment, including pre-paid cards and pre-paid vouchers. This October 2025 emerging risk bulletin notes that the Gambling Commission’s expectation is that pre-paid payment methods should be treated as high risk, in accordance with the Gambling Commission’s own risk assessment.

Conduct appropriate customer profiling and due diligence checks

The use of pre-paid payment methods must be factored into a customer’s risk profile, and the operator must conduct appropriate due diligence checks. Additional ‘know your customer’ (“KYC”) and source of funds/source of wealth checks are also expected to be conducted by the operator when a customer is identified as presenting a higher risk.

The Gambling Commission reminds operators that they are ultimately responsible for ensuring sufficient customer checks are conducted and that they must not rely on a third party payment processor to conduct such checks on their behalf, or rely on third parties to establish source of funds without scrutiny.

Submit a key event notification (if appropriate)

Licence condition 15.2.1(8) requires operators to submit a key event to the Gambling Commission where there are any changes to the methods by which, and/or the payment processors through which, the licensee accepts payment from customers using their gambling facilities. The Gambling Commission expects such key event notifications to contain the following information as a minimum:

The type of payment method.
The provider.
How the payment method was assessed in the operator’s MLTF risk assessment.

Do not accept payment by credit card

The Gambling Commission reminds licensees that under licence condition 6.1.2(1) they must not accept payment for gambling by credit card, including payments to the licensee made by credit card through a money service business or top up methods for pre-paid cards. Operators must ensure that where pre-paid methods are authorised, they are not used to circumvent this restriction.

Review and update policies and procedures

Licence condition 12.1.1(2) requires that following completion of, and having regard to, the MLTF risk assessment, licensees must ensure that they have appropriate policies, procedures and controls to prevent money laundering and terrorist financing. Licensees must therefore ensure that whenever they update their MLTF risk assessments, their anti-money laundering (“AML”) policies, procedures and controls are also reviewed and updated as needed.

Next steps

Please get in touch with us if you have any questions or would like further advice on updating your AML policies and procedures, and sign up to our blog to make sure you receive updates on any emerging MLTF risks.

17Sep

White Paper Series: Payment of the first statutory levy now due

17th September 2025 Ruby Duncalf 40

On 1 September 2025, licensees should have received their first invoice in respect of the Government’s statutory levy. The Gambling Levy Regulations 2025 (“the Regulations”) took effect on 6 April 2025 and introduced a mandated levy on all operating licence holders in Great Britain to fund research, prevention and treatment of gambling harms, which replaces the previous system of RET payments, of which the amount contributed was voluntary.

The Gambling Commission has now provided its guidance on the calculation, collection and payment of the statutory gambling levy (the “Guidance”), which we outline below.

How the statutory levy is calculated

The levy is charged at a set rate ranging from 0.1% to 1.1% of the “leviable amount” (defined in regulations 2(3)-(5) of the Regulations) depending on the licensed activity.

For the majority of operators, the levy is calculated based only on gaming facilities provided to customers in Great Britain (“GB”). For licensees that hold a gambling software licence or are required to hold a licence because they site key remote equipment in GB, the levy is calculated on income deriving from those activities, whether in GB or abroad.

The calculation for the amount owed under the statutory levy is based on the data that licensees provide to the Gambling Commission via their quarterly regulatory returns. The Guidance reminds licensees of their obligation to provide ‘true and correct’ data in their returns, and that any incorrect data submitted would impact the calculation of the amount owed under the levy, and risks licensee non-compliance with the law.

Timing of the statutory levy

The calculation for the first statutory levy period for all licences (except for lottery operating (society) licences) is based on regulatory returns data covering the period July 2024 to March 2025, multiplied by one and one-third. For society lottery licensees, it is based on data for the period 1 April 2024 and 31 March 2025.

Going forward, for all licensees, the statutory levy will be calculated on regulatory returns data from April through to the following March. Invoices will be issued annually on 1 September and will be based on the licensee’s activity from the previous financial year.

Payment of statutory Levy

The first invoices were issued to licensees on 1 September 2025 with full payment required before 1 October 2025. Invoices are available in the invoices tab on licensees’ eServices accounts, and payment can be made by GovPay or bank transfer.

Statutory levy payments must be paid in full (they cannot be made in instalments) only after the invoice has been issued, and before 1 October in the relevant year. Payments must be made to the correct bank account, quoting the invoice number in full, and must not be combined with any other payments to the Gambling Commission. If the levy payment does not meet these requirements, there is a risk that it may be returned and the operating licence could be at risk of revocation.

Invoices relating to GB and non-GB activity

For the first statutory levy period, each licensee will receive one combined invoice for all GB activity and a second invoice for non-GB activity, if appropriate. Operators must pay the full amount of the GB activity invoice before 1 October 2025.

In relation to non-GB activity, the Gambling Commission recognises that some operators may have submitted returns that that either do not fully account for leviable foreign income, or include non-leviable foreign income. If a licensee believes that the Gambling Commission’s non-GB invoice includes non-leviable activity from foreign customers, it is the operator’s responsibility to notify the Commission promptly, and in any case before 1 October 2025, and provide full reasons at to why they believe particular sums are not due. The Gambling Commission will suspend enforcement of that element of the levy until the query is solved.

Incorrect invoices

It is the operator’s responsibility to notify the Gambling Commission if its invoices do not include any sums that ought to be brought into account, and to pay the full sums due, including any shortfall. If it fails to do so, the Gambling Commission may take enforcement measures, including revocation of the licence pursuant to section 119 of the Gambling Act 2005.

Operators should notify the Gambling Commission of any such errors by email at [email protected].

Consequences of not paying the statutory levy

Payment of the statutory levy is a licence requirement, and therefore non-payment, or late payment of the levy, by the licensee could result in revocation of the operating licence, unless the Gambling Commission is satisfied that the late or non-payment is due to an administrative error.

Next steps

Licensees can prepare for the statutory levy payment by ensuring:

regulatory returns data is submitted correctly and on time;
they have access to their organisation’s eServices account;
the Gambling Commission holds the correct contact details (i.e. email address) for their organisation; and
payment is only made once an invoice has been received.

Please get in touch with us if you have any questions about the Regulations or payment of the statutory levy.

17Sep

Failure to prevent fraud offence in force from 1 September 2025

17th September 2025 Ting Fung 44

The new corporate criminal offence of ‘failure to prevent fraud’, which may apply to certain Gambling Commission licensees, came into to force on 1 September 2025 under the Economic Crime and Corporate Transparency Act 2023 (“ECCTA”).

The offence applies to “large” organisations only (defined in section 201 of ECCTA, and is based on turnover, balance sheet total and/or number of employees) and applies across the UK. Nevertheless, guidance published by the Home Office (Economic Crime and Corporate Transparency Act 2023: Guidance to organisations on the offence of failure to prevent fraud) (“Guidance”) states:

Although the offence of failure to prevent fraud applies only to large organisations, the principles outlined in this guidance represent good practice and may be helpful for smaller organisations.

Relevant licensees can find further information in the Guidance to assist them in taking appropriate action to prevent fraud, as well as in the Home Office’s collection on ECCTA.

It is a licensing objective under the Gambling Act 2005 to prevent gambling from being a source of crime or disorder, being associated with crime or disorder or being used to support crime, and the Gambling Commission expects all licensees to have effective measures in place to do so.

If you have any queries about the above, please do not hesitate to get in touch.

15Aug

Horizon Scanning: Key Dates for your Diary

15th August 2025 Ruby Duncalf 84

As the implementation of a number of the White Paper proposals continue to take effect, it is essential that licensees and stakeholders are prepared for the upcoming regulatory reforms. This blog sets out the key dates for licensees to be aware of, to avoid falling foul of the forthcoming changes to regulations.

Key dates for your diary

1 October 2025 – Statutory Levy – the first invoices for this year’s statutory levy will be issued from 1 September 2025, with payment required before 1 October 2025. The statutory levy replaces the previous “RET” payments, and is charged to all gambling licensees (if it is more than £10) at a set percentage rate applied to licensees’ regulatory returns. See our previous blog on the statutory levy here. The Gambling Commission will be issuing guidance on how to pay the levy before September.

10 October 2025 – Changes to the Financial Penalties Determination Process – updates to the Gambling Commission’s Statement of principles for determining financial penalties will come into effect on 10 October 2025, strengthening the transparency and consistency of how the Gambling Commission calculates and imposes penalties. For further details of the changes, please see our previous blog.

31 October 2025 –Updates to the RTS – updates to the remote gambling and software technical standards (“RTS”) to enact minor changes to the existing RTS wording, ‘elevating’ some parts of the implementation guidance to requirements and to introduce new requirements and implementation guidance in respect of customer led tools. These changes are summarised in our previous blog.

31 October 2025 – Transparency of Protection of Customer Funds – operators whose customer funds are ‘not protected’ in the event of insolvency must inform the customer at the point of first deposit, and actively remind them once every six months that their funds are not protected. See our previous blog on this topic here.

19 January 2026 – Socially Responsible Incentives (extended from original implementation date of 19 December 2025) – operators will need to comply with the updated requirements which we outlined in our previous blog, and include:

a ban on mixed product promotions,
a cap on wagering requirements of promotional offers to ten and
a reworded LCCP Social Responsibility Code Provision 5.1.1.

Next steps

Please get in touch with us if you have any questions about the upcoming regulatory changes and sign up to our blog to receive updates on the continued progress of the implementation of the White Paper proposals.

08Aug

Gambling Commission response to OSR review and Gambling Survey for Great Britain

8th August 2025 Ruby Duncalf 81

On 24 July 2025, the Gambling Commission published its review of the Gambling Survey for Great Britain (“GSGB”) and response to the Office for Statistic Regulation (“OSR”) report. The GSGB sets out the Gambling Commission’s official statistics on gambling behaviours in Great Britain, and in our previous blog, we reported on the OSR’s review of the GSGB and their recommendations to the Gambling Commission.

The Gambling Commission’s review reflects on the first year since the publication of the GSGB and how the data is delivering against the Gambling Commission’s aims and expectations. The paper also responds to the OSR’s assessment of the GSGB, and details plans for its ongoing development.

How the GSGB is being used

One aim of the GSGB was for it to be a source of robust data, available to be analysed and used by stakeholders. The Gambling Commission reports that between February 2024 and March 2025, a total of 5,271 users have visited the GSGB pages on the Gambling Commission’s website; the majority of those users are based in the UK, although there has been some international interest as well.

In line with the Gambling Commission’s aim to be open and transparent with GSGB data, the raw data from the GSGB was submitted to the UK Data Service and subsequently published on 19 February 2025. The Gambling Commission recognises that numerous studies and reports have been published that include GSGB data, as well as the GSGB playing “an important role in contributing to policy developments relating to gambling”, including a Parliamentary debate on gambling harms in February 2025.

Response to OSR’s assessment of the GSGB

As discussed in our previous blog, the Gambling Commission asked the OSR to review the GSGB against its standards in the Code of Practice for Statistics. The Gambling Commission addressed the recommendations of the OSR, setting out progress made to date and future intended actions:

Actions in response to Professor Sturgis review

The Gambling Commission reported that since the OSR review, the National Centre for Social Research (“NCSR”), Professor Sturgis and Professor Kuha of the London School of Economics and Political Science have been commissioned to undertake experimental research to implement the recommendations in Professor Sturgis’ independent assessment of the GSGB, published in February 2025. The experimental research is due to be published in Summer 2025 with the second GSGB report scheduled to be published on 2 October 2025, to allow time for feedback to be incorporated into the report.

The survey improvement plan has also been updated to explain that the Gambling Commission will be able to benchmark results from the GSGB against the 2024 Health Survey for England (“HSE”) (once published) and against the Adult Psychiatric Morbidity Survey (“APMS”) which was published in June 2025.

Quality assurance

The Gambling Commission sets out that the GSGB data undergoes quality assurance by the NCSR followed by further quality assurance undertaken by the Gambling Commission, as detailed on its website.

The Gambling Commission will shortly be publishing a new research governance framework, which will underpin quality assurance and research quality, and notes the importance of validating data against other sources; for example the GSGB Annual Report 2023 included, for the first time, data on suicidal ideation/attempts and if they were related to gambling, which was validated against the data in the APMS.

The Gambling Commission will update the GSGB technical report to include a section on data validation by October 2025.

Supporting appropriate use

The Gambling Commission has been monitoring the use of GSGB data, and notes that there have been some common mistakes. Within statistical releases, the Gambling Commission will make it clearer to users that the GSGB produces estimates and these estimates are subject to potential biases; also that the negative consequences of gambling may be overestimated.

Based on early feedback from the OSR of the existing GSGB guidance, the Gambling Commission updated its guidance on using statistics from the GSGB in February 2025 to explain what statistics can and cannot be used for, and why. The Gambling Commission also intends to make it easier for users to find this guidance, and adding links to the guidance from the statistical landing pages and the Excel data tables shall be standard practice going forward.

Coherence and comparability

In its guidance, the Gambling Commission cautions against comparing GSGB data against the data from previous surveys, due to differences in study methodology, but acknowledges that such comparisons are nevertheless useful. It notes that the publication of the next APMS and HSE and further recommendations from the Professor Sturgis review (see 1 above) will provide further opportunities to investigate the coherence and comparability of GSGB statistics.

The Gambling Commission will be publishing a new evidence roadmaps framework, together with its research governance framework, scheduled for September 2025.

Engagement and communication

The OSR recommended that the Gambling Commission should implement a user engagement strategy. The Gambling Commission reported on the transition from the previous stakeholder engagement groups into the GSGB Statistics User Group, to enhance communication and engagement with users of the GSGB and allow the exchange of views, ideas and information between users and the Gambling Commission, share research findings and inform the continued development of the GSGB.

Following feedback from the OSR, a dedicated email address has been set up to receive feedback or queries in relation to the GSGB ([email protected]). The Gambling Commission encourages users to get in touch via the dedicated email address, or to provide ongoing feedback via a feedback form or by joining the GSGB Statistics Users Group.

The Gambling Commission also appended to the paper their communications strategy for the ongoing publication of statistics from GSGB.

Accessibility and usability

The Gambling Commission will continue to publish data from the GSGB in a variety of formats accessible on the Gambling Commission’s website, and to the UK Data Service so other researchers can access it. From October 2025, hyperlinks will be incorporated from the contents page to the relevant table of data.

Other post launch GSGB development work

Whilst reviewing the content for the 2025 GSGB questionnaire, the Gambling Commission has added questions on the following topics:

Consumer trust in gambling.
Unlicensed gambling.
Bingo, to understand the locations in which bingo is played in person.
Whether respondents have registered with GAMSTOP.

Next steps

We encourage readers to read the Gambling Commission’s full response to the OSR’s review of the GSGB ahead of the second annual report due to be published in October 2025. Please get in touch with us if you have any questions on the GSGB and sign up to our blog to receive updates on the ongoing development of the GSGB.

08Aug

White Paper Series: Gambling Commission update on the new gambling promotion rules

8th August 2025 Tiffany Babayemi 83

On 24 July 2025, the Gambling Commission announced that the changes aimed at increasing the safety and simplicity of consumer promotional offers, originally due to come into force on 19 December 2025, will be pushed back by a month and will take effect on 19 January 2026.

What are the new rules?

In our previous blog, we outlined the key changes, which include:

Mixed product promotion ban.

Bonus wagering requirements being limited to 10.

Rewording the Rewards and Bonuses section of the Licence Conditions and Codes of Practice (“LCCP”) regarding Social Responsibility Code 5.1.1 (Rewards and Bonuses).

These changes are part of the Gambling Commission’s response to the Autumn 2023 Consultation and are in line with the commitments within the White Paper.

The reason for this delay in implementation is to allow the gambling industry more time to prepare for the changes, and is in response to an industry request.

Next steps

Licensees should be aware that these changes will now come into force on 19 January 2026. Please get in touch with us if you have any questions about these upcoming changes.

06Aug

White Paper Series: Gambling Commission guidance on legislative changes to the non-remote casino sector

6th August 2025 Francesca Burnett-Hall 80

On 29 July 2025, the Gambling Commission published its guidance on the legislative changes relevant to the non-remote casino sector (the “Guidance”). In this blog, we outline the changes, the Gambling Commission’s licensing guidance for operators and local licensing authorities, and how these changes will affect the content of the Gambling Commission’s Guidance to Lic ensing Authorities.

Background

In April 2023, the Department for Culture, Media and Sport (“DCMS”) published a white paper, High stakes: gambling reform for the digital age (the “White Paper”). A key part of the White Paper proposals was a series of measures relating to the land-based casino sector, which would allow casinos that were already operating when the Gambling Act 2005 (the “2005 Act”) came into force – known as “converted casinos” – to access new entitlements if certain conditions were met.

Statutory Instruments

The following statutory instruments (effective from 22 July 2025) have been introduced to deliver the proposed changes for casino licensed premises:

The Gambling Act 2005 (Commencement No. 6 and Transitional Provisions) (Amendment) Order 2025 (the “No. 6 Amendment Order”)

The No. 6 Amendment Order implements the following key changes:

Enables a converted casino premises licensee to make up to 80 gaming machines (including Category B machines) available for use by reference to a sliding scale where the gambling area in the casino is no less than 280m² and the number of gaming machines does not exceed 5 times the number of gaming tables used, or available to be used, in that casino. Any converted casinos which exercise their right to these entitlements will be known as “extended converted casinos”.
Restricts the number of gaming machines that can be made available when two or more casinos are “connected” (at the same location or immediately adjacent to each other). Where casinos are so connected, the maximum number of gaming machines that may be made available across all of those casinos, taken together, is 80. This restriction only applies to connected casinos that choose to exercise the extended entitlement.
Prevents a converted casino that takes up the new gaming machine allowances (i.e. an extended converted casino) from reverting to its previous entitlements.
Amends the definition of a gaming table for converted casinos, in line with the changes made by the Gambling Act 2005 (Gaming Tables in Casinos) (Definitions) (Amendment) Regulations 2025 (see 4 below).
Allows betting in converted casino premises.

The Casinos (Gaming Machines and Mandatory Conditions) Regulations 2025 (the “Casinos Regulations”)

The Casinos Regulations set out requirements relating to the size of gambling, non-gambling and table gaming areas, and the maximum number of separate betting positions in land-based casinos that provide facilities for betting.

Extended converted casinos:

The table gaming area and non-gambling area must be no less than half the size of the gambling area, or 250m², whichever is smaller.
The gambling area must be less than 1,500m², subject to an exemption for those casinos where the gambling area was 1,500m² or greater on 12 May 2025.
A sliding scale is provided setting out the maximum number of separate betting positions permitted based on the size of the floor area of the gambling area, starting at 16 if the gambling area is less than 280m², going up to a maximum of 40 if the gambling area is 500m² or more.

Larger converted casinos (with a gambling area of no less than 200m² and which are not extended converted casinos):

The gambling area must be less than 1,500m², subject to an exemption for those casinos where the gambling area was 1,500m² or greater on 12 May 2025.
A sliding scale is provided setting out the maximum number of separate betting positions permitted based on the size of the floor area of the gambling area, starting at 16 if the gambling area is less than 280m², going up to a maximum of 40 if the gambling area is 500m² or more.

Any other converted casinos which have a gambling area of less than 280m² will be limited to a maximum of 16 separate betting positions.

The Casinos Regulations also make two changes which will benefit 2005 Act Small casinos: (1) the minimum table gaming area is reduced from 500m² to 250m²; and (2) the gaming machine to gaming table ratio is amended from 2:1 to 5:1.

The Gambling Act 2005 (Premises Licences and Provisional Statements) (Amendment) (England and Wales) Regulations 2025 (the “Premises Licence Amendment Regulations”)

The Premises Licence Amendment Regulations enable converted casinos who wish to access the extended gaming machine entitlements to apply to the relevant licensing authority to vary their premises licence, and requires that they submit a scale plan showing the location and extent of a table gaming area (in addition to the existing requirements for converted casinos to show the non-gambling and gambling areas). No other forms of gambling are permitted to take place in a table gaming area.

The Gambling Act 2005 (Gaming Tables in Casinos) (Definitions) (Amendment) Regulations 2025 (the “Gaming Tables Regulations”)

The Gaming Tables Regulations amend the definition of a “gaming table” in a casino for the purposes of subsections (3) to (5) of section 172 of the 2005 Act. These subsections set out gaming machine entitlements in 2005 Act casinos with reference to a fixed numerical maximum, which is subject to a ratio of gaming machines to gaming tables. Under the new definition, only gaming tables controlled or operated by casino staff can qualify as a gaming table for the purposes of calculating gaming machine allowances.

As these four statutory instruments came into effect on 22 July 2025, any converted casino licensees that wish to exercise the new gaming machine entitlements are now able to apply to their local authority to vary their premises licences.

Licensing guidance for licensees and local authorities

Operating licences and betting

In its Guidance, the Gambling Commission has reminded converted casino licensees who wish to utilise the extended machine entitlements, or to offer betting, to consider whether they need to apply to the Gambling Commission to vary their operating licence to:

amend the fee category; and/or
amend the licensed activities being offered.

If the casino wishes to provide non-remote facilities for betting, they will need to hold a non-remote general betting (standard) operating licence. To offer self-service betting terminals (“SSBTs”), casinos will be required to apply for a remote general betting (standard) (real events) licence. It will not be possible for a casino licensee to rely on an ancillary remote betting licence, even where SSBTs are available alongside a non-remote offering, as the ancillary remote betting licence attaches to a betting premises licence, not a casino premises licence.

In addition, Small 2005 Act casinos which take advantage of the new machine to table ratio, and/or the reduced minimum table gaming area, are reminded that they will need to apply to their local licensing authority to vary their premises licence to reflect the changes to their non-gambling and gambling areas.

To assist casino licensees, the Guidance provides example scenarios outlining related licensing requirements that are triggered, and reminds any licensees wishing to utilise the extended entitlements that they should inform the Gambling Commission by submitting an LCCP notification.

Premises Licences

Converted casino licensees wishing to utilise the extended gaming machine entitlements must apply to the relevant licensing authority to vary their premises licence so the casino plan shows the location and extent of any part of the premises which will be a table gaming area.

Accordingly, the Gambling Commission will need to update its Guidance to Licensing Authorities (“GLA”), and the Guidance outlines which paragraphs of the GLA have been affected by the legislative changes. The affected sections of the GLA are to be reviewed and amended in due course.

Next steps

The full detail of the entitlements delivered by each of the instruments and any requirements and conditions attached to them are set out in the instruments and further detail can be found in the respective statutory instrument’s Explanatory Memorandum.

If you have any questions regarding these legislative changes that are now in effect, or would like assistance with varying your premises licence or operating licence, please do not hesitate to get in touch.

16Jul

Gambling Commission improvements to financial penalties determination process

16th July 2025 Ting Fung 88

The Gambling Commission confirmed last week that improvements to its process for calculating and imposing financial penalties are imminent, with all changes to come into effect on 10 October 2025.

The changes aim to strengthen the transparency and consistency of how the Gambling Commission imposes penalties. John Pierce, Director of Enforcement and Intelligence at the Gambling Commission stated that:

“The…changes will to improve the efficiency and effectiveness of our enforcement work. Crucially, the new approach also encourages compliance at the earliest opportunity, supporting the protection of consumers alongside fair and proportionate outcomes for operators.”

The upcoming changes follow the Gambling Commission’s 2023 consultation on its Statement of principles for determining financial penalties (“Statement of Principles”) which will be updated to include the following changes:

providing a clear and distinct seven step process that the Gambling Commission will follow when assessing and imposing a financial penalty;
providing added clarity on the ‘disgorgement’ element of the penalty where clear consumer detriment and/or financial gain by the licensee has resulted directly from the breach;
providing transparency on how the Gambling Commission will determine the level of seriousness of the breach, which factors will be relevant, and introducing five levels of seriousness;
setting out a defined methodology for determining the starting point for the penal element of the penalty by reference to the seriousness of the breach and (in most cases) a percentage of Gross Gambling Yield (GGY) or equivalent income generated during the period of the breach;
including a methodology for addressing situations involving multiple breaches during a period; and
including a methodology for making adjustments to the penalty for aggravating and mitigating factors, deterrence and early resolution.

Further information on these changes, including the revised wording that will appear in the Gambling Commission’s Statement of Principles, is set out in its consultation response document.

Please also see our previous blog “Naughty or Nice?” – the Gambling Commission publishes its latest consultation on financial penalties and financial key event reporting.

Please get in touch with us if you have any questions.

15Jul

DCMS research report on online prize draws and competitions market study, harms and potential interventions

15th July 2025 Tiffany Babayemi 84

On 26 June 2025, the Department for Culture, Media and Sport (“DCMS”) published a research report on online prize draws and competitions market study, assessment of harm and review of potential interventions (the “Report”). London Economics, a leading specialist policy and economics consultancy, was commissioned by DCMS in August 2023 to conduct research into the prize draws and competitions (“PDCs”) industry, with the view to providing DCMS with a better understanding of the PDCs market, and to inform consideration of whether any government intervention may be required in this sector and, if so, what form that intervention could take.

Purpose and objectives of the study

It is recognised that although the PDCs industry has grown rapidly in the UK in recent years, little research into this sector has been conducted to date. PDCs are similar to lotteries in that players purchase tickets to participate and prizes are awarded at least partly based on chance. However, they differ from lotteries in (at least) one of two ways: ‘prize draws’ offer a free entry route and ‘prize competitions’ have a skill element (e.g. answering a question) meaning that prizes are not allocated entirely by chance. Due to these characteristics PDCs are not regulated under the Gambling Act 2005 (unlike lotteries), meaning that they are not subject to gambling regulatory oversight.

The research was structured around three overarching questions:

What is the size and scale of the prize draws and competitions market (both demand and supply)? (Section 2 of the Report)
What evidence is there of negative consequences from these products? (Section 3 of the Report)
If any harm is identified, what would be the most effective and proportionate intervention? (Section 4 of the Report)

Section 3 reviews the evidence about whether there is any harm both gambling and non-gambling (consumer), arising from PDCs, and the impact that they have on the regulated lottery industry.

Section 4 focuses on the case for government intervention in the PDCs industry to address reducing the risk of gambling harm from PDCs, improving the integrity and transparency of PDCs, and protecting donations to charities. It suggests three interventions:

Changes to gambling regulation

The Report considers the possibility of bringing PDCs under the oversight of the Gambling Commission and the requirement for PDC operators to have a licence to operate. Doing so would mean PDC operators would be required to implement player protection and transparency obligations, including:

Minimum age for participation
Provision of self-exclusion mechanisms
Safer gambling messaging and signposting to gambling harm charities
Caps on entries and/or spend per player
Limits on promotional offers
Ban on accepting credit card payments
Provision of information to consumers on how and where proceeds are used, on how prizes are allocated and the likelihood of winning a prize
Possible limits on sizes of prizes and ticket sales

Bringing PDCs within the Gambling Commission’s remit would give the Gambling Commission an opportunity to regulate the instant win games offered by operators, and to mandate gambling duty/minimum charitable donations for PDC operators.

Greater enforcement of consumer protection rules

The Report offers an alternative option of pursuing more assertive enforcement of consumer protection rules, which could be an effective way to address consumer harm in the market for PDCs. Such an intervention could include the existing framework of rules for consumer protection, including the work done by consumer protection bodies such as the Advertising Standards Authority, which has previously taken action against potentially harmful advertising by PDC operators, for example in relation to the free entry route. Whilst this intervention method is expected to increase transparency in the market, it is noted that additional costs incurred by operators to comply with enforcement may be passed on to consumers in the form of increased prices or reduced quality.

Voluntary code of conduct

The Report suggests that the introduction of a voluntary code of conduct for operators of PDCs could be used to set industry standards for measures used to protect players from harm. Although such a code would not legally require PDC operators to implement the kinds of player protection measures that lotteries have, it may induce them to do so, especially if the alternative is direct regulation. Of the three possible interventions, this would be the quickest and least costly to implement, and of the three, was the preferred option of the PDC industry, with many PDC operators expressing an interest in being involved in a Working Group to develop such a code. However, this intervention runs the risk of having poor take-up and/or adherence, given its voluntary status.

The Report concludes that the three interventions outlined offer different strengths and weaknesses in addressing the case for intervention and carry different practical implications and different risks of negative consequences, and notes that all these considerations should inform the government’s eventual choice of intervention(s).

We encourage stakeholders to read the full Report published by the DCMS. Please get in touch with us if you have any questions about this research report or the PDCs market.

30May

White Paper Series: Gambling Commission update on Stage 2 of the financial risk assessments pilot

30th May 2025 Ting Fung 109

The Gambling Commission has provided an update on Stage 2 of its three-stage pilot of financial risk assessments (the “Pilot”) and what to expect from Stage 3. As a reminder, Stage 1 looked at a cohort of inactive customers, while Stage 2 looked at active customers (for a refresh on Stage 1 and what the Pilot entails, see our previous blog, White Paper Series: Gambling Commission update on the financial risk assessments pilot).

At each stage of the Pilot, the Gambling Commission has been testing at least one of the following success criteria, and each stage is expected to provide different results.

Frictionless part 1: What proportion of those high-spending customers checked could get a frictionless financial risk assessment if they were introduced?
Frictionless part 2: How quickly could credit reference agencies return a financial risk assessment?
Data relevance and accuracy: Is using credit reference data meaningful for understanding of an individual customer’s current or imminent overall financial risk and financial vulnerability?
Implementation issues: How could the data be presented to operators to help understand the level of financial risk or vulnerabilities associated with individual customers? How could operators build financial risk assessments into their overall customer interaction processes?

Where are they now?

Stage 2 of the Pilot is now complete and has provided more data on the potential for frictionless assessments. Stage 3 has just come to an end and reporting is taking place. This will be followed by a post-Stage 3 analysis period which will allow the Gambling Commission to further assess issues that have been raised earlier in the Pilot.

Stages 1 and 2 both tested customer accounts which had, during a set historical period, met high-spending thresholds. The account details were shared with one or more credit reference agencies which provided a financial risk assessment at the point the threshold was met. This means the Pilot is testing what financial risk indicators were present when the account met the high spending threshold. As a result, the credit reference agencies are replicating the data returns to operators as close to automated or live implementation as possible.

Stages 1 and 2 primarily informed the first success criterion on the proportions of customers that might be able to receive a frictionless check. It also gave the Gambling Commission some insights on data quality and understanding (success criterion 3) and implementation issues (success criterion 4). The emerging findings from both stages were used and are being used to inform the Gambling Commission’s approaches on Stage 3 of the Pilot and the post-Pilot analysis approach.

Findings and figures from Stage 2

Stage 2 of the Pilot comprised approximately 1.7 million financial risk assessments (an increase from Stage 1) across the three credit reference agencies in relation to approximately 860,000 accounts – although, this number is not indicative of how many accounts might be assessed if the assessments were introduced in a live environment.

Findings include:

Increased percentage of frictionless checks: Stage 2 saw an increase from 95% to 97% in the percentage of assessments that were possible in a frictionless manner (compared to the 80% estimated in the Government’s 2023 White Paper). Included in this category is the “thin file” rate. “Thin files” are where the customer could be identified but there was limited information and no adverse information. The thin file rate stayed at approximately 3% of the assessments in both Stages 1 and 2.

Reduced percentage of unmatched accounts: Approximately 3% of the assessments of active accounts (i.e. the highest spending accounts as opposed to the total number of accounts) were not matched in Stage 2, compared to 5% in Stage 1. The Gambling Commission explains that the more recent period used in Stage 2 may have contributed to a reduction in the unmatched category as the operators’ data may have been more up to date. This result was favourable compared to the 20%, who were estimated in the White Paper to not have a frictionless assessment. The unmatched category also includes the “invalid rate” (concerning issues in the operators’ data provided to credit reference agencies – such as data formatting issues, invalid data or duplications in the data provided to credit reference agencies by operators), which saw a slight reduction – albeit the rate has been less than 1% in Stages 1 and 2. Customers under 25 years of age were more likely to be unmatched than those who were 25 and over.

Percentage of frictionless assessments: The Gambling Commission used Stage 2 proportions to give a reasonable estimate of 0.1% active accounts that would be unable to receive a frictionless assessment at the consultation proposed thresholds, compared to the 0.6% estimated in the White Paper. All three credit reference agencies were conducting frictionless assessments at a minimum of 95.47% in Stage 2.

Financial risk in the customer base: Data shared from two credit reference agencies showed that customers who met the thresholds for the pilot where they conducted assessments were between twice and four times more likely to have a debt management plan, and between twice and five times more likely to have a default in the last 12 months, than the type of consumer in their comparison UK populations.

Credit reference agency variations: Whilst it is expected that the credit reference agencies would have their unique systems, operators continued to see differing results from different credit reference agencies without sufficient information to understand the reasons why there might be differing results. This will be a key focus for the post-Stage 3 analysis phase.

The next steps

The Gambling Commission is now further exploring data consistency across credit reference agencies, as well as exploring options to focus identification through financial risk assessments of the most severe financial difficulties.

It will also continue work to support operators to consider how they could support customers and emphasises that,

“Financial risk assessments are not designed to be acted on in isolation, as that would fail to balance the financial risk alongside everything else that is known about the customer.”

Data-sharing for Stage 3 of the Pilot completed on 30 April, and the Gambling Commission has moved to an analysis phase which will run into the summer period.

Please get in touch with us if you have any questions about the financial risk assessments Pilot or its findings from Stages 1 and/or 2.

See our White Paper Series for more information and updates.

Gambling Regulation