White Paper Series: Gambling Commission update on the new gambling promotion rules
On 24 July 2025, the Gambling Commission announced that the changes aimed at increasing the safety and simplicity of consumer promotional offers, originally due to come into force on 19 December 2025, will be pushed back by a month and will take effect on 19 January 2026.
What are the new rules?
In our previous blog, we outlined the key changes, which include:
- Mixed product promotion ban.
- Bonus wagering requirements being limited to 10.
- Rewording the Rewards and Bonuses section of the Licence Conditions and Codes of Practice (“LCCP”) regarding Social Responsibility Code 5.1.1 (Rewards and Bonuses).
These changes are part of the Gambling Commission’s response to the Autumn 2023 Consultation and are in line with the commitments within the White Paper.
The reason for this delay in implementation is to allow the gambling industry more time to prepare for the changes, and is in response to an industry request.
Next steps
Licensees should be aware that these changes will now come into force on 19 January 2026. Please get in touch with us if you have any questions about these upcoming changes.