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White Paper Series: Gambling Commission update on the new gambling promotion rules

Home / White Paper / White Paper Series: Gambling Commission update on the new gambling promotion rules

White Paper Series: Gambling Commission update on the new gambling promotion rules

By Tiffany Babayemi

On 24 July 2025, the Gambling Commission announced that the changes aimed at increasing the safety and simplicity of consumer promotional offers, originally due to come into force on 19 December 2025, will be pushed back by a month and will take effect on 19 January 2026.

What are the new rules?

In our previous blog, we outlined the key changes, which include:

  1. Mixed product promotion ban.
  1. Bonus wagering requirements being limited to 10.
  1. Rewording the Rewards and Bonuses section of the Licence Conditions and Codes of Practice (“LCCP”) regarding Social Responsibility Code 5.1.1 (Rewards and Bonuses).

These changes are part of the Gambling Commission’s response to the Autumn 2023 Consultation and are in line with the commitments within the White Paper.

The reason for this delay in implementation is to allow the gambling industry more time to prepare for the changes, and is in response to an industry request.

Next steps

Licensees should be aware that these changes will now come into force on 19 January 2026. Please get in touch with us if you have any questions about these upcoming changes.

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    Hamilton House
    1 Temple Avenue
    London
    EC4Y 0HA

    +44 (0)20 3334 8225

    [email protected]

    Legal notice

    Harris Hagan is authorised and regulated by the Solicitors Regulation Authority (SRA number 00401231)

    Privacy Policy
    Cookie Policy
    Terms & Conditions
    Complaints Procedure

    Quick links

    Home
    About
    People
    Work
    Recognition
    Blog
    Contact

    Chambers Firm Logo (2)
    UK_Top-tier_firm_2025-768×848

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